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About Tucson Pride

Our History, Our Mission, Our Future


Tucson Lesbian and Gay Alliance, commonly known as Tucson Pride is an all-volunteer administered and operated nonprofit that produces and promotes cultural, educational, and recreational events for the gay, lesbian, bisexual and transgender community in Tucson, Arizona and beyond. Tucson Pride was founded in 1977 making it Arizona’s first and longest established LGBTQ Organization. Each year, Tucson Pride hosts the Annual Pride in the Desert festivities, including a well attended Pride Parade and the Pride in the Park Festival.

While most Pride events in the US commemorate the Stonewall Riots in New York, Tucson has its own reasons beyond that of other cities. The Tucson Pride history began with a different tragedy; the brutal murder of Richard Heakin, a young gay man leaving the Stonewall Tavern here in Tucson one evening in 1976. When his attackers were given a slap on the wrist, our community rose UNITED to rally for change, officially forming the organization now known as Tucson Pride. Their efforts led to some of the first LGBT anti-discrimination legislation in the country.

Stonewall 50


Rainbow Crosswalk

Our Mission

To unify, celebrate and strengthen the LGBTQA+ Community of Southern Arizona through advocacy, education, leadership and support.

Our Vision

Tucson Pride envisions a community of diverse, empowered and accepted individuals to live full and authentic lives, with the love and support of an understanding community.

Our Values


On February 11, 2018, Tucson Pride Incorporated adopted the Strategic Plan for 2018-2019.

This Strategic Plan provides information about the vision, mission, values and organizational description of the Tucson Pride Board. Where “board” or “TPI” are used, it means Tucson Pride Board. This plan provides the results of the Strategic Analysis SWOT (Strengths, Weaknesses, Opportunities, and Threats) the Tucson Pride Board performed. This Strategic Plan also defines the process for its annual review and approval.

The Strategic Plan consists of sections that define each goal and its associated action items. The first goal is Financial Roles, which addresses financial accountability and stewardship, establishing financial priorities and budget, setting fundraising goals, and identifying funding sources. The second goal is Board Operations and Stability; this goal defines the process of board membership, addresses the status of our Standard Operating Procedures (SOP), our by-laws, responsibilities of board members, strengthening community engagement and inclusiveness, as well as developing and maintaining relationships with local, state, and national LGBT organizations. Our third goal consists of the Tucson Pride Parade and Tucson Pride in the Desert including the responsibilities of the planning committees. Our fourth goal is Secondary Events, which addresses all other events, excluding the events defined in goal three, and provides the role and responsibility of the events committee to seek out, develop, plan, and implement, all our other events. Finally, goal five is our Marketing, Public Relations, and Communication Plan, which defines the responsibilities of marketing, public relations and communications, and how they will meet our organizational needs.

Pride Holding Hands Resized